Dana Paige Trentlage

Creative design and visual storytelling that brings brands to life

Recent projects

SAM-LAB: Meta’s favorite agency

overview gallery

Meta Brand Systems Team

SAM-LAB, a design agency specializing in presentation and digital design, was rated the #1 vendor by Meta during my tenure. The work shown here is a small sampling of the thousands of projects and tens of thousands of deliverables completed over the last six years.

Agency work is like running a marathon that's made out of sprints. It's an exhilarating whirlwind— pushing the boundaries on an existing brand to surprise and delight clients in a limited amount of time and/or budget.

A cohesive arc, crafted for the Watch backstory

Narrative deck

Facebook Watch

Facebook Watch is a video streaming platform within the Facebook app. It provides longer form content similar to traditional television. This deck covers the rationale and direction for Facebook Watch moving forward, including interactive social features and premium content created for the platform.

The background and rationale for Watch was fleshed out through the process of designing this deck. Consistent organizational layout and visual cues, such as wayfinding, were pivotal in bringing together the disparate content and distinct messages into one cohesive presentation. The formation of a slide architecture created the structure that allowed the through-line of the story to flow seemlessly. The end product is a narrative deck that moves comfortably from topic to topic and naturally builds upon itself.

Serial promos create anticipation

social ads

Coca-Cola and Facebook Mobile First Video Awards

Coca-Cola and Facebook held annual Mobile First Video Awards to recognize outstanding Coke mobile ads, This series of promos ran on social media outlets to encourage entries to the awards. While co-branded, these ads put Coca-Cola first as the host brand, with Facebook playing a supporting role.

Brand lift ads

Meta branded offer: Meta for Government and Nonprofits

These organic on-platform social ads were designed as part of an awareness campaign launching the newly rebranded Meta for Government and Nonprofits. They highlight various tools and resources specific to the government and nonprofits audience.

guide document

Instagram | IGTV

This how-to guide for Instagram TV creators explains the various ways to post and promote long-form video content on Instagram, along with providing content ideas and best practices for generating a following.

EXPLAINER VIDEO

Impact | How to Get Paid as an Influencer

This long-format explainer video for Impact provides an overview of how influencers can work with Impact to manage their partnerships and contracts. It simplifies the process into a 5-step plan to create a sustainable revenue stream.

Additional samples of my video work are available on my vimeo page. Here are a few collections if you're ready for a deep dive:

Recent Video playlist

Dude Solutions playlist

PRODUCT RELEASE VIDEO

NBC Unified | Enterprise Data

This unveiling video for the NBC Unified enterprise data offering was produced to provide a high-level overview of how NBC's best-in-class advertising platform creates opportunities for their partners to delight mutual customer audiences. The following year, a part 2 video was produced on the continuing evolution of the advertising platform and it's growing abilities to build exceptional customer experiences.

The NBC enterprise data offering featured here has since been rebranded as NBCUniversal One Platform, but the concept remains the same.

whitepaper

WhatsApp | Data privacy and security

This whitepaper explains the security and safety measures that WhatsApp employs to ensure data, user and brand protection on the platform.

website

Neudesic | Homepage Prototype

When Neudesic went through a rebrand, they needed help applying their new brand guidelines to their website. A Figma prototype was delivered to their internal dev team for execution. This homepage redesign was more than a simple reskin: Content flow was considered, copy written, and new imagery was generated.

Dana is an exceedingly talented designer, animator, illustrator, web designer and leader. Seemingly always up for a challenge, no creative task is too big for her regardless of the medium. An excellent colleague, Dana is simply one of the most valuable, selfless, people we’ve ever had on our team. I wholeheartedly endorse the breadth of her skills as a creative professional and the depth of her character as a coworker.

— Josh Weser, Creative Director at SAM-LAB

“

Dana just “gets it.” She asks smart questions and provides solutions that elevate the work. I love that we rarely spend time on the foundational design elements (because they’re flawless) and instead focus on the strategy of the work.

— David Pham, Design Lead, Brand Management, Global Business Marketing at Meta

I worked with Dana for nearly 4 years at SAM-LAB and we had the opportunity to collaborate on many projects. She is an excellent brand ambassador for whatever client she is working with, as well as being skilled in juggling multiple projects and managing others. Dana is an awesome designer and project leader. Dana would be a great asset to any team and any designer would be lucky to have her as a manager.

— Aviva Isenberg, Lead Designer at SAM-LAB

Dana is a phenomenal designer that is innovative, strategic, and a master at her craft. I would collaborate with Dana in a second if given the opportunity again. I’m so grateful for our partnership and look forward to many more projects in the future.

— Lisa Zigenis-Grant, Lead Graphic Designer at Meta

During my time at SAM-LAB, Dana not only mentored me in design and animation, but she also helped me develop soft skills, like time management. She is one of the most understanding, intelligent, and hardworking people I’ve had the pleasure of working with. She consistently gave me sophisticated guidance and feedback when I needed it, while still allowing me to work autonomously.

— Bridget Gillespie, Designer at SAM-LAB

Thank you to my colleagues and clients for these recommendations!
See more Recommendations on LinkedIn →

Older projects: 2013-2018

Annual Report

Carolina Farm Stewardship Association

CFSA is a nonprofit that helps people in the Carolinas grow and eat local, organic food. This annual report highlights CFSA’s impact by showcasing data in infographics, detailing project results, and telling the stories of local farmers. It concludes with a call to support CFSA.

White Paper

Cloud for Good

Cloud for Good helps nonprofits implement Salesforce for engagement and fundraising. Here you’ll see a company overview, a whitepaper about email marketing, and a couple client success stories.

User Manuals

spencer

spencer is an in-home medication dispenser. These manuals are interactive PDFs that explain the dispenser and the pharmacy-side packaging spooler in spencer’s human-centered, friendly tone.

Demo Reel

Samples of video work for a variety of clients, shown in chronological order, newest to oldest:

Dress for Success client story videos for 2017 end-of-year contribution fundraising, created using footage provided by the client
Parata Perl promotional video, edited using rotoscoping to replace the logo on the Perl device
Parata intro videos for software releases, including animated software screenshots and videography recorded on-site at Parata headquarters
Focus video created to test camera motion in After Effects
An assortment of animated bluetooth headset and cell phone promos for LG

Full-length versions of the videos in this demo reel, as well as some of my other video work, are available on my vimeo page.

UI/UX

spencer

Both the spencer device interface and its companion web portal, spencerCare, were designed with accessibility and novice tech users in mind.

Email Marketing

spencer

These HTML email templates were designed and hand-coded to be compatible across all email clients, devices, and email service providers.

Pitch Deck

Tiger Eye

Tiger Eye was a start-up that created a wearable, hands-free security monitor to collect evidence and call for help in the event of an assault. This PowerPoint presentation was used during an early round of investor fundraising.

Conference materials

Carolina Farm Stewardship Association

CFSA has been hosting the Sustainable Agriculture Conference for over 30 years, with Dana Paige Trentlage designing all conference materials for 7 years running.

Packaging

spencer

The spencer packaging is designed to be reusable as a carrying case for the device. Here you will also see the medication refill packaging with its loading instructional graphic.

Ready to start on your dream design project? Need a quick estimate? Have a few questions? Please contact me!

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