Facebook Watch is a video streaming platform within the Facebook app. It provides longer form content similar to traditional television. This deck covers the rationale and direction for Facebook Watch moving forward, including interactive social features and premium content created for the platform.
Coca-Cola and Facebook held annual Mobile First Video Awards to recognize outstanding Coke mobile ads, This series of promos ran on social media outlets to encourage entries to the awards. While co-branded, these ads put Coca-Cola first as the host brand, with Facebook playing a supporting role.